
Citizens for Estero Bay Preservation
Measure A-24 Passed!
Thank you Morro Bay Citizens!!
MISSION STATEMENT
To Preserve Estero Bay
PAID FOR BY: © 2024 Citizens for Estero Bay Preservation Measure A-24 FPPC #1458339| All Rights Reserved

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Contact Local Politicians
Please contact our Morro Bay City Council and Staff and local California Representatives and ask them to protect our community character and our harbor and keep the Service, Recreation, Fishing and Commercial land use desig-nation for North Embarcadero and the adjacent beaches.
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The Fight is Not Over
Even though we passed
Measure A-24,
our fight is not over until there are positive plans for the Old PG& E property. If you have questions, please send an email to the address below.
Written Correspondence to the City may be mailed to:
City of Morro Bay, Attn: Mayor and City Council, City Clerk & City Manager
595 Harbor Street, Morro Bay, Ca 93442

Purpose Statement
The purposes of this Initiative was and still is to: (1) protect the natural beauty, sensitivity, and intrinsic value of Morro Bay's waterfront and Embarcadero; (2) prevent the visual and physical degradation of Morro Bay's natural environment; (3) promote the health and safety of Morro Bay's residents, tourists, boaters and wildlife habitat; (4) maintain present levels of coastal access to our California Historic Landmark, Morro Rock, as well as to the Harbor, and surrounding beaches; (5) preserve Morro Bay as a world- renowned tourist destination.
Our Goal
After a seven-year process, including community input, in 2021 the City of Morro Bay re-designated the power plant property from "Industrial" to "Visitor Serving/Commercial", consistent with our updated General Plan, known as "Plan Morro Bay", and Local Coastal Plan. Plan Morro Bay was approved and certified by the California Coastal Commission in 2021.
This revised land use designation is consistent with the city's desire to promote tourism, recreation and fishing. It is also consistent with the goals of the California Coastal Act.
Our Measure was designed the protect areas within California Coastal Zone. To keep the City from amending the current land use designation without the approval of the citizens, "Citizens for Estero Bay Preservation A-24" accomplished the remarkable achievement of turning an Initiative into a Ballot Measure, getting almost double the signatures necessary.
We Pass Measure A-24 but we still need to
Protect our City. Thank you for your continuted support.
On November, 2024, the YES vote on Ballot Measure A-24 WON. That gives the citizens of Morro Bay a CHOICE to keep the Embarcadero and our beaches open for all to enjoy. Use your imagination to envision the ideal use for this precious coastal land. As a community we hope to decide how this property should be developed. And join us so you can help spread the word.
